![]() Sustainabili ty of Parle G in the current scnerio In food category Parle company topped with growth of 3.1% (with revenue of 8,300 crore) and least was Frito-lay India with growth of 1.7%. 25,400 crore nearly thrice compared to their rival company, P&G, who registered their sales with Rs. Under non-food category, HUL was doing great with sales of Rs. Parel G had hit the success rate wit 29% shares in the biscuit category plus sates going up by 5000 crores during that period. To avoid confusion in the market, Parle owners changed its product’s name to Parle-G from Parle Gluco.Īccording to a recent report by Nielsen, article by Sagar Malviya on 24th june 2015 Parle-G topped the sales chart among other food companies in India during 2014-15, where, Britannia and Mondelez shared the second spot with Rs. After seeing the success rate of Parle biscuits, other biscuit companies in the market started coping Parle companies idea. As the biscuit had sweet taste of Glucose in it, people started calling biscuits as Parle Gluco. They started calling the biscuits as Parle, as Parle means suburb in Gujarati language. Parle G biscuit stands out from other products of Parle also because of its friendly prising.įounder coming from Gujarat community, Parle-G’s name first came from founder’s family. ![]() After India gained independence in 1947, parle company started campaigning Parle biscuits in competition to the British biscuit called Jacob’s biscuit from UK in 1929. ![]() ![]() According to top writer Nikhil Patel, earlier the biscuits were wrapped in wax paper unlike today’s plastic paper. People were unable to buy British biscuits because of its high cost, then Parle factory came into market with its low price Glucose biscuit. They started manufacturing biscuits from 1939. The founder of this Parle factory are Chauhan family and factory headquarters is in Vile Parle (east), Mumbai, Maharashtra (the factory has been closed recently due to increased costs of transportation). Parle-G is a known brand to millions now in India as its factory is established in the suburb of Mumbai since 1929. ![]()
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